Trading platforms are, very simply put, a digital hub that allows you to to buy and trade investments in real-time, 24 hours a day. If only choosing a trading platform were that simple though…right?! Because the truth is, it isn’t easy. There are hundreds of trading options available, some with tax benefits, some with pensions and some without. It’s a jungle to navigate and can stop many people from taking the plunge.
Which is why establishing the key differences between these types of trading platforms, followed by figuring out what you want, is going to be key to picking the right trading platform for you.
At the end of the day, choosing your trading platform is a very personal and important decision that heavily depends on your own priorities. It will be unique to you, so don’t be afraid to do your research and homework, because with the right knowledge, you’ll feel confident to back your decision.
So where do you start? We’re here to break down the different options available to you and how to weigh up which trading platform is for you.
How do I decide which trading platform is right for me?
It sounds obvious, but a simple Google search is a good place to start when looking for the various platforms out there. But be warned, it will produce hundreds of results, with endless facts, figures and reviews. You probably know that already, and that’s probably why you’ve landed yourself here.
So when being faced with an endless amount of options, how do you pick which name might be the one for you?
When you’re thinking about choosing a trading platform you need to consider your personal situation in relation to these five points:
1. Range
Each trading platform will have a different range of investments available. Some will have only stocks, others only ETFs, whilst
some will have thousands of funds, ETFs and stocks from multiple
countries. You need to consider what you want from your investing, and
don’t be afraid to say a restricted choice might actually help with the
vast quantity of overwhelm in your investing journey.
2. Costs and fees
Trading
platforms will vary greatly in the amount they charge. But here’s for
some bad news – there is no such thing as a free platform. That being
said, the fees that are charged are (hopefully) going towards improving
features that the platform has, like the range of investments, the user
experience and the ongoing regulation needed to have a platform that is
safe and secure.
It’s important to note, however, that everyone has a different budget and will be investing different amounts. This means that you need to assess your own budget in relation to the platforms to work out what is an acceptable level and what you can afford to pay.
Let's take a quick look at the costs or fees that you might be coming up against:
- Annual/platform fees:
Most platforms will charge an ‘annual’ or ‘platform’ fee often charged
monthly to cover the cost of running the platform and managing your
investments. These fees can be fixed or a percentage of the value of
your holding, and more often than not they’re taken monthly.
- Dealing/trading fees:
When you buy or sell investments you may have to pay a fee. Some
platforms offer a certain number of free trades a month, others don’t
charge at all.
- Subscription fees: Some platforms offer monthly subscriptions in lieu of platform or trading fees.
- FX fees: If buying or selling investments outside your local market, you will have to pay a foreign exchange fee.
- Other fees: Some (but not all) platforms charge withdrawal fees for when you want to cash out, inactivity fees if you don’t make a certain number of transactions a month and management fees if you hold funds rather than shares in your portfolio.
3. Minimum deposit
On the back of this conversation about charges and whilst you’ve got budget in mind, many platforms will have a required minimum contribution. This can be as little as $1 and can be all the way up to $1,000 (or even more).
Only you will know how much you’re planning to invest and how much is appropriate for your budget. So make sure your platform is going to match up with your financial plan.
4. Usability
Let’s
be honest, there is nothing worse than finishing a long day at work,
only to commence battle number two of the day: navigating your way
through a jungle to get to your investments. For some who spend all day
in tech, usability might not be such a worry. But we all have our own
preferences, skills and experience, so make sure that your trading
platform is easy and fun to use. Don’t make it a battle.
Key things to look out for when considering usability are the app and or desktop abilities, investor support, dashboard view, investment filter features and any additional research tools that they offer.
5. Inclusivity and ethics
Last but not least, the way that the platform is run may well need to be factored into your journey. Because if you want to be investing sustainably,
but the range of investments only has two or three named sustainable
funds, this isn’t going to be the dream match. Dig around and do some
research.
What’s the percentage of women in leadership positions?
How many women make up the wider team? Do they have any dedicated areas
to sustainability? What is their social impact? If you’re religious, do they have investments that align with your faith? It’s important to marry your investments up with your values – the same goes for the trading platform you choose.
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